Recognizing that over 65 percent of India’s population still lives in a rural setting, Meteor International next ventured into producing a story that reflected the life and struggles of rural family. A tele-serial produced for DD-1, this was a story about relationship, festivals, culture, and pathos. SUKH DUKH was an interested success. While it struck a chord with the rural demographic, it was a major hit even in the urban classes.